ABC Financial Acquires Vancouver Firm

ABC Financial's headquarters in Sherwood. 

ABC Financial Services LLC of Sherwood, a provider of gym management software and membership services, announced Tuesday that it has acquired Trainerize of Vancouver, a mobile fitness product.

The companies did not disclose financial terms of the deal. But they said Sharad Mohan, CEO of Trainerize, will join ABC Financial as managing director, and ABC will add Trainerize’s entire staff to its workforce.

The deal comes a month after ABC Financial acquired GymSales, an international provider of fitness sales management tools.

“Trainerize powered by ABC” is a mobile platform and watch application that connects clubs, trainers and members. It’s designed to help people achieve fitness goals with instructional and workout content, on-demand and broadcast classes, virtual-personal training, personalized training programs and nutrition planning, as well as habit and lifestyle coaching.

Other features, which aim to boost accountability and social motivation, include in-app text and video messaging, fitness challenges, community groups and milestone badges.

Fitness professionals can also use the product to design, automate and manage programs for their clients.

“The addition of ‘Trainerize powered by ABC’ allows us to create a total fitness experience,” ABC Financial CEO Bill Davis said in a news release. “In a total fitness experience, the gym plays a central role as it provides all the equipment, guidance and community that many people thrive on. And now with Trainerize, ABC can extend the health club beyond the walls of the gym to include all the aspects of fitness in a personalized and seamless solution that promotes healthier lives by helping clubs put their members first, wherever they are.”

ABC Financial provides software, billing and membership services to more than 7,000 North American commercial and franchise health and wellness facilities.