Icon (Close Menu)

Logout

ABC Financial Announces Acquisition of GymSales

1 min read

ABC Financial Services LLC of Sherwood, a provider of gym management software and membership services, announced Wednesday that it has acquired GymSales of Melbourne, Australia, an international provider of fitness sales management tools.

GymSales’ tools are designed to capture, nurture and convert prospective fitness club members; identify and manage upsell opportunities; and include automated and trigger-based communications along with real-time insights, ABC  said in its news release.

“As competitive as the fitness market is, the combination of our experience with the member acquisition and upgrade capabilities developed by GymSales will provide sales staff with the tools needed to streamline and accelerate their sales success,” said Bill Davis, CEO of ABC Financial, in a news release. “The fitness industry has enjoyed several years of strong growth and we look forward to accelerating future club growth with our expanded capabilities.”

GymSales Founder Tristan Alexander, who will join ABC Financial as a vice president of product management, said, “With the commitment from ABC to invest in and support GymSales, our clients will continue to enjoy enhancements and expanded capabilities. The integrated solution will provide everything fitness clubs need to create the best member and employee experience when prospects join a club or members sign-up for additional services.”

ABC clients can purchase GymSales powered by ABC as an add-on module to extend their existing capabilities with DataTrak. GymSales will also continue to be available globally with integrations to other club management systems.

Send this to a friend