Software firm Simporter Inc., which offers artificial intelligence-powered automation of new product research, has relocated from Atlanta to northwest Arkansas.
The move was announced by Fuel, an AI and machine learning accelerator led by Startup Junkie Foundation of Fayetteville.
Father-son duo Tim and Dillon Hall founded Simporter in 2018. The software surveys the market to identify product attributes that are gaining importance among consumers. Insights are then used by clients to create concept products that align with these growing trends.
Simporter’s software tool can forecast sales based on promotional scenarios combined with price and distribution adjustments, Fuel said in a news release. To calculate its sales forecasts, the tool analyzes billions of data points across consumer search, sales, social media and reviews, with an average accuracy of 85%.
The company was part of Fuel’s 2021 cohort.
“We’ve done accelerators in Silicon Valley, Montreal, and Europe —Fuel was so good we decided to move our headquarters to Northwest Arkansas,” Tim Hall said in a statement.
Fuel is one 13 of startup accelerator programs facilitated by the Startup Junkie Foundation. It seeks to empower seed and growth stage startups with the tools to be “enterprise ready.”
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