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American Safeguard Insurance Acquires TLC Insurance Group

2 min read

American Safeguard Insurance, which has offices in Conway and Mountain Home, has acquired TLC Insurance Group of Mountain Home.

Financial details of the transaction, which closed on Sept. 1, were not disclosed. All assets and the entire TLC team were transferred.

ASI opened its Mountain Home office in 2017, and ASI-MH is led by Rob Coleman, a native of the community with more than 20 years of insurance experience. In addition, due to organic growth and the acquisition of TLC, ASI has moved that office into a larger location at 1002 Highway 62 East.

“We are excited about the purchase of TLC as it was a perfect fit for us,” Coleman said in a news release. “It is always exciting to acquire an established agency, along with experienced staff to add to what we are doing here. Our priority is always providing excellent service to our customers.”

TLC was founded and led by the late Chris Tullgren. It’s served the Twin Lakes area for more than 40 years.

“I am so thankful that ASI is taking over the agency that my husband spent a lifetime building. His No. 1 priority he expressed to our family was to make sure that whoever purchased the agency would take excellent care of his customers,” Estella Tullgren, the former owner of TLC, said in the release. “We definitely feel that ASI was the perfect fit to carry out his wishes.”

ASI has doubled its workforce to 24 in the last 36 months, and 22 of its staff members hold insurance licenses. The firm also holds licenses in 28 states and services clients across the country.

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