Arkansas Travelers Strike Deal With CHI St. Vincent for Field Naming Rights

The CHI St. Vincent logo on the field at Dickey-Stephens Park, home of the Arkansas Travelers Photo provided by Arkansas Travelers)

The Arkansas Travelers announced an agreement with CHI St. Vincent for naming rights to the field at Dickey-Stephens Park in North Little Rock.

The five-year deal is the first field naming-rights agreement for the Minor League Baseball team. It takes effect in the upcoming season, which begins April 8.

Financial terms of the deal were not disclosed.

As part of the agreement, CHI St. Vincent will have their logo painted on the field in foul territory on both the first base and third base sides of the infield, the Travelers said in a news release. The regional health provider will also have increased signage around the ballpark, including on gates visible outside the ballpark, the indoor batting cages behind right field and on light poles within the stadium.

The Travelers are the Double-A affiliate of the Seattle Mariners. The team was acquired in 2024 by Diamond Baseball Holdings (DBH), a subsidiary of California equity firm Silver Lake, shifting from local to corporate ownership for the first time since 1960.

Travelers CEO Rusty Meeks said corporate ownership would allow the team to generate more revenue, in part through new branding opportunities.