Todd Clark has been appointed chief marketing and communications officer at Arkansas State University in Jonesboro. He will oversee the Office of University Marketing & Communications and continue to serve in the chancellor’s executive cabinet. Clark will lead the division responsible for a wide range of marketing and communications functions, including brand management, advertising, internal and external communications, media relations, crisis communication, publications and creative services, photography, videography, social media and web strategy. “His talent, combined with a love for all things Arkansas State University and northeast Arkansas, make him the right person for this moment in our history,” said Todd Shields, A-State chancellor.
Clark has 18 years of experience in higher education and has been serving in an interim capacity since October. Before his interim appointment as chief marketing and communications officer, Clark was the associate chief communications officer, overseeing the Digital Creative Media Department. Under his direction, the group produced multiple award-winning video, photo, web and social media campaigns. Clark’s role evolved to include an increased involvement in coordinating campus communication initiatives. He joined the university in 2006 as the director of events and affinity partnerships for the A-State Alumni Association. He joined the division two years later when campus leadership chose him to lead the redevelopment of the university website.
Clark holds a bachelor’s degree in management information systems and a master’s in business administration, both from Arkansas State University.
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