Kim Herrington
Kim Herrington started Bear & Beagle Creative LLC earlier this year after more than 10 years as a blogger, eager to change the world of content marketing.
Bear & Beagle, which launched May 26, offers marketing strategies to help businesses increase their online presence using blogs and social media. With an English degree from Hendrix College in Conway, Herrington said she has always been passionate about telling the story of businesses in a way that reflects their potential.
Bear & Beagle offers content marketing to high-profile clients such as PrivacyStar of Conway. PrivacyStar is a smartphone application that provides a privacy service for blocking calls.
Herrington works with bloggers, entrepreneurs and small-business owners to develop plans to increase readership and strengthen branding.
Herrington hopes to start online content marketing classes, beginning with an SEO course, within the next month. All courses are self-guided and also offer PDF and worksheet guidelines for small-business owners.
She will offer classes based on demand for certain topics; the classes will range in price from $25 to $100.
Herrington’s greatest influence, she said, was her father, who began as a software developer and became owner of Ace Archers, an archery school and business.
“I was afraid I was going to fail,” she said. “It’s about the opportunity costs. You need to be so willing to make sacrifices.”
For more information about Bear & Beagle Creative, visit BearAndBeagleCreative.com or call (501) 825-0421.
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