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Bespoke Exits Riverside HeadquartersLock Icon

2 min read

Talk about the demise of Bespoke Media Group LLC is exaggerated, even though the Little Rock video production and marketing company recently moved out of its 8,200-SF headquarters in the riverside warehouse district that once housed Cajun’s Wharf.

Creative Director Michael Dunn tells Whispers he is carrying on the firm name, doing video production work and contracting with many of his former Bespoke colleagues.

“I have a financial arrangement with the partners for use of Bespoke equipment, and I’m working with several old clients while Rick and Mike go on with the Bespoke Health Media brand,” Dunn said.

“Mike” is Mike Heald, COO and former Stephens Inc. executive. “Rick” is CEO Rick Rogala, a former Nexstar Broadcasting SVP who said in an email that he trusted Dunn to “do a good job of bringing you up to speed on all that’s going on with Bespoke.”

Rogala and Heald will continue with Bespoke Health Media, which tailors detailed videos for doctors’ offices and clinics to provide for patients facing specific conditions or procedures. “That’s a very promising market,” Dunn said, “but it requires a lot of attention and focus, which they plan to provide.”

When Arkansas Business profiled Bespoke Health in January 2018, Bespoke Media had 13 employees. Since then, many have pursued other options. Nate Disarro, who was chief of video production, left in April and is now CEO of Content Titan in Little Rock. Motion graphic designer Daniel Odom is working on his own company, DBO Animation, but remains a crucial player for Bespoke, Dunn said. “We have an arrangement for him to focus on DBO but still be Bespoke’s main graphics designer. I make sure to tell people that the core creators are still a part of Bespoke.”

Dunn hopes to join forces with other media professionals in a sort of creative hub, perhaps in a single building in Little Rock. “The fact is that the business has evolved to having fewer brick-and-mortar shops, with people doing great work and having success in shared spaces or at home. But I’m envisioning a sort of creative corridor, or hub, where clients could get a range of services at one stop.” He promises regular updates.

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