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Beyond Cotton Hires Group Five West for Marketing

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Group Five West of Little Rock has added the Beyond Cotton Boutique of Little Rock as a client, taking command of the upscale clothing store’s overall marketing strategy and messaging, the marketing agency said in a news release.

The downtown firm will also build brand awareness for Beyond Cotton across all mediums and will redesign and manage Beyond Cotton’s Shopify website, digital advertising campaign, social media posts, email and print support services.

Susan Parke, owner of Beyond Cotton at 11220 N. Rodney Parham Road, called Group Five West “a perfect fit” for her store, which says it aims for discerning customers seeking modern clothing beyond the mainstream. “When I went looking for marketing assistance, I looked for a professional team that understood retail, fashion, and that could deliver results,” Parke said, praising Group Five West’s “depth of understanding of retail marketing combined with the agency’s track record.”

Lisa Hemme, Group Five West’s president, said her firm was excited to welcome Beyond Cotton as an upscale retail client. “Susan and her staff deliver such a unique and personalized experience for each of their customers,” Hemme said. “That, combined with extensive experience in buying from designers worldwide, sets them apart.”

Group Five West has been a marketing and full-service advertising agency in downtown Little Rock for more than 50 years.

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