Construction wholesaler Darragh Co. of Little Rock announced a strategic rebranding that unites its divisions under a single name: Darragh.
In a news release, the company said it will focus on providing contractor supply, rebar fabrication, and concrete forms to contractors across its service area.
Rebranded divisions include Arkansas Rebar, Darco Forming & Shoring, Tool Central, Service Construction Supply and Darragh Safety. Unifying the divisions will help streamline operations, the company said.
The rebrand includes a new logo and updated web presence.
“Rebranding emphasizes our mission to be the preferred supplier for contractors in our area,” Ted Darragh, president of Darragh, said in the release. “Darragh offers many solutions to its supply chain partners.”
Darragh, founded in 1906, purchased Arkansas Rebar in 2001. Ten years later, it acquired Tool Central.
The company purchased Morgan Tool & Supply in 2021 and Service Construction Supply in 2022.