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Dave Creek Media and Kanga Studio of Conway Set Merger

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Dave Creek Media of Conway is merging at the end of the year with Kanga Studio, another Conway marketing firm that will begin operating under the Dave Creek brand starting Dec. 31, principals with both firms announced Wednesday.

It’s another in a string of acquisitions by Dave Creek Media, which was formed by former Acxiom executives Glenn Crockett and Jeff Standridge in 2017. Drew Spurgers founded Kanga in 2011 and has been serving central Arkansas businesses with marketing and consulting services ever since.

Spurgers and Crockett, the CEOs of Kanga and Dave Creek, respectively, predicted in a news release that the combined company will serve clients of both agencies well.

“During the past 11 years, we have clarified and focused our talents on video, design, and promotion,” Spurgers said of Kanga’s evolution. “As a result of focusing on those talents, we’ve grown into a talented team of professionals I’ve been proud to lead.”

Dave Creek Media, which initially focused on sales coaching and consulting, “quickly transitioned to offering marketing services based on the needs of the market,” Crockett said. “Today we offer full marketing systems and have a team of over two dozen talented and specialized people.” The combination of firms will marry Kanga Studio’s creative talent with Dave Creek media’s connected marketing architecture to “create one strong company, a force in the marketplace with all most three dozen talented team members,” the release said.

Dave Creek Media merged with Bigger Picture Marketing in 2020, picking up that firm’s former owner, Jakob Michaelis as its chief strategy officer, a role he still fills. Earlier this year, Dave Creek Media added a franchise in northwest Arkansas, PACS Media Group LLC, led by Tom Porterfield, and another franchise in Little Rock.

Though the merger becomes official at the end of the year, teams from both firms have already begun planning for the combined operations, the announcement said.

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