You can follow the money, but it doesn’t always translate into votes.
State Sen. Joyce Elliott, a Democrat, has conceded her loss to Republican incumbent French Hill in Arkansas’ 2nd District congressional race, but it wasn’t for a lack of advertising dollars. Elliott and her allies spent nearly $4.7 million on campaign advertising between February and last week, easily topping Hill’s $3.2 million in ad spending.
Those figures are from Advertising Analytics of Alexandria, Virginia, which closely tracks campaign spending and has shared its numbers with Whispers in the past.
In total, nearly $8 million was spent on ads during the race, in which Hill defied polling that suggested a dead heat, instead winning with 55.6% of the vote.
The big spenders on the Democratic side were Elliott for Arkansas at $1.75 million and the House Majority PAC, which chipped in $1.08 million. Hill’s top supporters were the GOP’s Congressional Leadership Fund, which funded $1.6 million in ads, and Hill for Arkansas at just above $1 million.
For all that spending, Elliott fared slightly worse than Hill’s rival in 2018, Clarke Tucker. Elliott got 44.4% of the vote Tuesday, despite a 60% advantage in Pulaski County. Tucker finished with 45.8% two years ago.