First Orion Partners with Deutsche Telekom to Combat Call Fraud in Germany

First Orion, with headquarters in downtown North Little Rock, employs more than 300 people. (Mike Kemp)

First Orion of North Little Rock on Friday announced a new go-to-market collaboration with Deutsche Telekom of Bonn, Germany, to introduce branded calling services to enterprise customers across Germany.

Through the initiative, Deutsche Telekom will offer First Orion’s branded calling solution to its business customers, enabling companies to display a verified brand identity directly on a customer’s mobile device when placing calls over Deutsche Telekom’s network.

A press release from First Orion stated that the collaboration marks a significant step in enhancing trust in voice communications across the German market.

Deutsche Telekom is one of the world’s leading integrated telecommunications companies, with more than 261 million mobile customers, 25 million fixed-network lines and 22 million broadband customers.

31.9% of the company is owned by the Federal Republic of Germany and the rest is owned through public float.

“This milestone creates a strong foundation for expanding branded calling in Germany,” Temim Nawaf Adwan, EMEA managing director at First Orion, said in the press release. “We look forward to helping German businesses strengthen customer trust and engagement through branded calling and setting a new benchmark for secure, transparent, and more effective voice interactions.”

Branded Calling is already available to Deutsche Telekom enterprise customers, and broader rollouts are planned throughout the year.

“With branded calling, we create greater trust in telephone customer interactions and deliver real added value to our business customers through better reachability and increased attention,” Marcus Rügge, vice president of mobile services at Deutsche Telekom, said in the release.