Veteran Little Rock marketing professional Chris Williams has a new agency, Flexx Forward Branding & Consulting.
Williams, an account executive with the Sells Agency of Little Rock for six years, founded Flexx Forward as a comprehensive marketing and creative firm. It will focus on “comprehensive in-house production and streamlined execution,” Williams said, aiming to reduce bottlenecks and handoffs that plague some messaging campaigns.
Williams has entrepreneurial experience as well as the advertising background, having previously owned a gym and physical fitness center in Little Rock. Flexx Forward promotes an integrated approach to brand strategy, creative development and content production for digital and commercial use, according to a news release on the agency’s launch. Williams plans to work directly with clients to roll out campaigns, with planning and delivery aligned from start to finish.
“Too often, marketing breaks down in the transition from planning to creative development to delivery,” Williams said. “We’ve built Flexx Forward to create cohesion across each phase of that process, so strategy, creative production, and delivery stay aligned, and the message doesn’t get lost along the way.”
Sign up for Daily E-news
