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Heide Harrell Named Director of Communications at Central Arkansas Water (Super Mover)

2 min read

Heide Harrell has been hired as director of communications at Central Arkansas Water of Little Rock. She brings more than 20 years of industry experience and will be responsible for overseeing all internal and external communications efforts for the organization. “Her expertise will help us elevate Central Arkansas Water in the minds of all our stakeholders, and we are excited to have her as a part of the team,” CEO Tad Bohannon said in a press release.

Before joining CAW, Harrell was vice president and director of communications for the private wealth management division at Stephens. Additionally, she served as director of marketing and business development at the Rose Law Firm. She also worked for almost eight years for two of the state’s top advertising agencies. Harrell has the designation of Accredited in Public Relations by the Public Relations Society of America and is a past president of the Arkansas chapter of the PRSA. Harrell received the Crystal Award in 2023, recognizing significant and continuous contributions to both the public relations profession and the PRSA. She recently completed a four-year term on the PRSA national board of directors. Harrell served as the 2023 president of the University of Arkansas at Little Rock Alumni Association. In 2020, she was selected as a member of the 27th class of Arkansas Business 40 Under 40.

Harrell earned her bachelor’s degree in speech communications from the University of Central Arkansas in Conway. She earned a master’s degree in applied communications studies from UA Little Rock. Harrell is a graduate of the Little Rock Regional Chamber Leadership Greater Little Rock program (Class XXIX) and the 2021 Arkansas Business Executive Leadership Academy.

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