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Hot Dog Fans Relish Wienerschnitzel AnnouncementLock Icon

2 min read

Wienerschnitzel — Hot Dog!

When the hot dog restaurant chain Wienerschnitzel announced late last month that it planned to bring 20 restaurants to Arkansas during the next 12 years, Patti Stobaugh, owner of PattiCakes Bakery in Conway, was jubilant. “This has to be one of the happiest moments of my life. If you know, you know,” she proclaimed on her Facebook page.

So naturally, your Whispers staff went looking for Brian Shinall, business manager and real estate developer for Tejas Dogs LLC of Amarillo, Texas, the group developing the Wienerschnitzel restaurants in Arkansas, for a few more details.

Shinall, who grew up in Springdale and attended the University of Arkansas at Fayetteville and the University of Arkansas at Little Rock, said the time was ripe.

“We recognize that Arkansas obviously is a very underserved market,” said Shinall, who got his start in real estate working with Lindsey & Associates in Fayetteville. “It’s bordering some other states that are Wienerschnitzel states and we just recognize it as being in a growth pattern.”

Although the announcement mentioned plans to build three stores in northwest Arkansas, Shinall said no specific locations had yet been determined and that the development group was open to placing restaurants throughout the state.

“It’s a unique product and menu that is at a good price point. It’s affordable,” he said of the quick-serve chain, based in Irvine, California. In addition, “It’s a fun experience.”

Stores in Arkansas will likely be 1,400-SF to 1,500-SF in size, Shinall said.

Wienerschnitzel reported average unit sales for the top 50% of its restaurants of $1.3 million in 2020. Its sales were up 16.8% in 2020 and up “double digits” again in 2021, a company spokesman said. It has 330 locations in 10 states.

For her part, Stobaugh, who is married to David Stobaugh, owner of Conway’s beloved Stoby’s Restaurant, told Whispers she lived in Tucson from the ages of 5-12, and “Der Wienerschnitzel [as it was then known] had the best hot dogs. Remembering back to the ’60s, there weren’t a ton of options to eat out. It’s probably the nostalgia as much as the good hot dog. For me, it elicits memories of a warm hug and comfort food all wrapped up in one.”

Something to look forward to during the rest of the cold winter.

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