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How The Jockey Club of New York Plans to Boost Interest

1 min read

In an attempt to spur interest in horse racing, The Jockey Club of New York said it will spend more than $10 million over the next five years on initiatives to attract people to the sport.

One of the initiatives is the push for more television coverage of horse racing. In 2011, there were only 43 hours of horse racing on national television, compared with 175 hours in 2003.

This year, The Jockey Club hopes to reverse that trend and has partnered with the NBC Sports Group, CNBC and six racetracks to broadcast races leading up to the Kentucky Derby. CNBC is scheduled to broadcast the Arkansas Derby from Oaklawn Park on April 14.

(Click here to read about Arkansas’ racetracks.)

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