Inuvo of Little Rock may soon see a notable spike in revenue.
The anti-cookies company expects to sign an agreement with “one of the largest retailers in the world,” also Inuvo’s largest client, in the third quarter of this year. (Advertising cookies allow companies to track the online behavior of computer users to better market products.)
Inuvo said it expects the client to “do approximately $2 million this year, with the potential to be significantly larger when the master services agreement is in place.”
And with Inuvo reporting a $1.7 million loss in the second quarter of 2024, this agreement has the potential to turn the public company’s tides. Revenue for the quarter was $18.2 million.
Though Inuvo would not disclose a name, the client is said to have numerous private label brands, each generally limited to using only approved vendors. Inuvo said it took about a year-and-a-half to become an approved vendor, and that its success serving this client for one such private label brand “has resulted in the expected agreement.”
If the agreement goes through, Inuvo said media buyers across the client’s enterprise would have access to Inuvo’s capabilities.
Inuvo does list some partners on its website, notably Microsoft, Hulu and Spotify among other well-known brands.
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