
$1.01T-$1.02T
The forecast for holiday spending this year ranges from $1.01 trillion to $1.02 trillion, an increase of 3.7% to 4.2% over 2024.
Source: National Retail Federation

$253.4B
The forecast for online holiday sales this year, a jump of 5% compared with 2024.
Source: Adobe Analytics

$890.49
The average per-person holiday spending predicted for this year. The amount includes gifts, food, decorations and other seasonal items.
Source: National Retail Federation

265K-365K
The number of seasonal workers expected to be hired this year, a sharp decline compared with the 442,000 hired last year.
Source: National Retail Federation

122.4M
The number of Americans forecast to travel at least 50 miles from home over the 13-day year-end holiday period beginning Dec. 20 and ending Jan. 1.
Source: AAA

$28.3B
The value of retail sales of toys in the U.S. in 2024, a figure that was flat compared with the previous year.
Source: Circana