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KUAF Names Clint Schaff as GM, 3rd in Station’s History

3 min read

Fayetteville National Public Radio affiliate KUAF-FM, 91.3, has a new general manager — for only the third time in its existence.

The University of Arkansas-owned station announced Wednesday that LA Times Studio founder Clint Schaff will be GM.

Schaff led the launch of the audio and video programming unit of the Los Angeles Times in 2019. The next year, he gained recognition from AdWeek as one of its Creative 100, leaders in marketing, media and culture.

KUAF expects Schaff to bring “a wealth of experience and a track record of creativity in media to the station,” according to a university news release.

‘Creativity and Talent’

“Clint’s creativity and talent for finding people to execute grand ideas transformed the LA Times when he helped create LA Times Studios, and he did the same when he created California’s NEWSTORY storytelling festival,” Bret Schulte, chair of the University of Arkansas School of Journalism and Strategic Media, said in a statement.

“We’re thrilled to welcome a general manager of his caliber to lead KUAF as it continues to serve new audiences and launch new platforms,” Schulte added.

Schaff was a media consultant and taught at the University of Southern California in Los Angeles and recently at the University of Arkansas, which owns KUAF as part of the School of Journalism and Strategic Media.

At USC, Schaff pioneered a graduate school program in social media, digital strategy, internet marketing and online social networking.

“Clint brings a career of innovative media leadership and community involvement to the job,” Kyle Kellams, KUAF news director and host of the “Ozarks at Large” program, said in the release.  “I’m excited to see how KUAF grows with Clint leading the way.”

The First Two GMs

KUAF’s first general manager, Rick Stockdell, led the station for 35 years, until 2019. He was followed by Leigh Wood, who took a job as NPR senior manager, business partnership, in March. Stockdell is retired and lives in Fayetteville.

Schaff launched and edited a student magazine at the University of Minnesota before earning a master’s in communications management from USC’s Annenberg Program on Online Communities, the first academic program devoted to the study of effective management, production and development of powerful online communities.

“Schaff’s projects have also included podcasts, scripted and unscripted video productions, live events and branded entertainment, showcasing his ability to drive significant revenue and audience engagement,” the release said.

His work on the LA Times Short Docs project helped the Times win its first Academy Award for “The Last Repair Shop.”

Schaff moved to Arkansas from California in 2022, then served as a resident ambassador for the Northwest Arkansas Council. He was also a volunteer, seasonal contributor and staff member for the Bentonville Film Festival.

Schaff’s Plans

“I’m ready to see where we can take KUAF together,” Schaff said in a university news release. “In today’s challenging media landscape, the need for trusted news and community-building platforms like public radio is more crucial than ever.”

Schaff hopes to foster community engagement and encourage creative expression through radio broadcasts, digital platforms and live events, he said.

“I look forward to collaborating with the teams at KUAF, the University of Arkansas and the Northwest Arkansas community to make it happen.”

Schaff started as general manager on Monday, and the station is planning a welcome reception for him this fall.

KUAF serves a 14-county area of west and northwest Arkansas, parts of eastern Oklahoma and southern Missouri, a potential audience of more than 600,000 people. The station plays classical music overnight and public radio programs on weekends from a station opposite the Fayetteville Public Library on South School Avenue.

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