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Longtime Conway Banker Lori Case Melton Joins Dave Creek Media

2 min read

Conway banker Lori Case Melton, known for being First State Bank’s first employee long before it became Centennial Bank, has joined Dave Creek Media of Conway as a marketing consultant, changing industries but not her specialty.

Melton left her job as market president for First Service Bank in Conway for the new job, where she’ll work for CEO Glenn Crockett, a 25-year executive at Acxiom before he founded Dave Creek Media with former Acxiom colleague Jeff Standridge in 2017.

“At this point in my career, I’m ready to focus on my true love, which is marketing,” Melton said in a news release. “Yes, I have been a banker my entire career, but I’ve always said ‘they don’t want me touching the money.’”

In the new role, the Mount Vernon and University of Central Arkansas graduate will apply the marketing expertise that helped make Centennial the state’s fastest-growing bank at the time. She called the job an opportunity to “do many things for a variety of clients, in or out of the banking industry.”

In a statement, Crockett said his firm, which offers digital marketing, traditional marketing, customer analysis and video projects among others, is thrilled to land Melton, a longtime business and civic leader in Faulkner County. “She brings a wealth of knowledge to the group and will expand our financial services capabilities exponentially,” Crockett said. “Lori has such a great reputation of making things happen no matter what she is involved in.”

Melton was twice honored by the Arkansas Bank Marketing Association as its marketer of the year, and she was named last year’s “person of the year” in Faulkner County by readers of the Conway newspaper, the Log Cabin Democrat. She is a Women in Business Diamond Achievement Award winner as selected by the Conway Area Chamber of Commerce, which she once served as a board chair. She chairs the board of Deliver Hope, a Conway nonprofit, and has served the UCA Foundation and United Way of Central Arkansas, among more than a dozen nonprofits. She’s also on the national advisory marketing board for the American Bankers Association.

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