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Maverick USA Secures $2M Judgment in Trademark Infringement CaseLock Icon

2 min read

Maverick USA recently protected its trucking brand, to the tune of $2 million. The North Little Rock company won that sum in a May 23 judgment by federal Judge James M. Moody Jr. in U.S. District Court for the Eastern District of Arkansas.

Moody found that a St. Louis company, Independent Contractors of Maverick Transportation LLC, infringed on Maverick USA’s trademark.

The judge ordered the Missouri company to stop using the Maverick name, or “any other trademark or trade name similar to the Maverick Transportation Mark in any manner likely to injure Plaintiff’s business reputation, or dilute the distinctive quality” of the brand.

The court upheld Maverick USA’s right to continued use of the Maverick Transportation name, and awarded statutory damages of $2 million.

The ruling noted that the defendant “was aware of Maverick’s prior rights” to the name and did not heed a letter of warning from Maverick to the attorney for the Missouri enterprise, doing business as Maverick Transportation LLC Ind Cont. That attorney, Daniel P. Finney III of St. Louis, did not respond to a request for comment.

In his order, the judge wrote Maverick USA had “developed substantial goodwill” in its Maverick Transportation trademark. The company, built by Steve Williams and still owned by the Williams family, has registered a logo that dots the “i” in Maverick with a spade symbol from a deck of cards.

Graham C. Talley of Mitchell Williams Selig Gates & Woodward PLLC of Little Rock was the lead attorney for Maverick USA.

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