Little Rock startup Merger Match has partnered with Little Rock entrepreneur Ken Clark, who will take on the role of “chief storyteller,” the firm announced Monday.
Clark will consult with co-founders Bridget Farris and Alese Stroud and lead the development of strategic relationships for Merger Match’s proprietary corporate acquisitions assessment tool.
Merger Match is a product of the Arkansas Venture Center’s Pre-Flight program that aims to fast track early-stage ideas and ventures to market. It graduated its first class in December and started its second last month.
Last month, Merger Match presented at 1 Million Cups Little Rock, at which Farris and Stroud told the story of their propietary tool that assesses possible acquisitions and sets appropriate acquisition targets, both for companies with an eye on expansion and those looking to sell.
Stroud said the tool compares a target company’s current “personality” and capabilities against the expectations of the acquiring company.
Clark, a 2014 Arkansas Business 40 Under 40 honoree, is an author, speaker and psychotherapist with entrepreneurial experience in the investment management, mental health and nonprofit fields in Arkansas and California.