MHP/Team SI Leads List of ARCom Award Winners

Mangan Holcomb Partners/Team SI of Little Rock was a top winner at the recent ARCom Awards for public relations excellence, with finalist entries in 35 of 41 categories and 32 total prizes.

The Sells Agency took the best-of-show award for its Arvest Million Meals promotion, which also claimed the prize for public service. Nonprofit and trade association winners included The Arkansas Pharmacists Association for crisis communications and the Arkansas Arts Center for its Photographing Frida campaign. Arkansas Baptist Children’s Homes & Family Ministries won for its Sharing Christmas campaign, and the Arkansas Historical Quarterly for its quarterly public service announcement series.

The awards program is sponsored by the Public Relations Society of America, and the Arkansas contest was judged by West Virginia’s PRSA chapter, which called them the most detailed and business results-driven entries they’ve seen in years of judging, according to MHP/Team SI’s Kristen Vandaveer Nicholson.

Winners in each category were:

• Community Relations-Business: MHP/Team SI for the 2018 Arkansas Urology Kickoff to Men’s Health.
• Institutional Programs-Nonprofit: MHP/Team SI for its digital marketing campaign for Competitive Communities Initiative.

• Content Marketing-Business Services: MHP/Team SI for its White River Health System Robotic-Assisted Orthopedic Surgery campaign.

• Crisis Communications: Arkansas Pharmacists Association for its PBM Crisis Media Plan.

• Marketing Communications-Nonprofit: Arkansas Arts Center for its Photographing Frida campaign.

• Public Service: Sells Agency for Arvest Bank Million Meals campaign.

• PR on a Shoestring Budget-Nonprofit: Arkansas Baptist Children’s Homes & Family Ministries for its “It’s Only Christmas When We Share It” campaign.

• PR on a Shoestring Budget-Business: MHP/Team SI for its Greenway and Jason Aldean Partner to Support Local Food Banks campaign.

• Special Events and Observances, Less Than 7 Days-Nonprofit: Peacock Group for “The Return of the King Cotton Holiday” Classic campaign.

• Special Events and Observances, More Than 7 Days-Business: MHP/Team SI for Kickoff to Men’s Health Month.

• Other PR: MHP/Team SSI for Smart Home for the Holidays Contest.

• Community Relations-Nonprofit: MHP/Team SI for Do Your Part/Get Involved campaign.

• Institutional Programs-Business: MHP/Team SI for for Building Kinetic Communities campaign.

• Internal Communications: MHP/Team SI for Manga-ritas for a Cause.

• Content Marketing: MHP/Team SI for Marketo Office Suite campaign.

• Marketing Communications-Business: MHP/Team SI for Multi-Channel Marketing Communications Strategy campaign.

• Multicultural Public Relations: MHP/Team SI for Women’s Foundation of Arkansas Gender Equality Workplace Initiative.

• Public Affairs: MHP/Team SI for Don’t Run – Call 911 campaign.

• Special Events and Observances, More Than 7 Days-Nonprofit: MHP/Team Si for Diamond Chef Arkansas “A Diamond Dozen” campaign.

• Special Events and Observances, Less Than 7 Days-Business: MHP/Team SI for Haywood Hotel Groundbreak Ceremony campaign.

• Creative Tactics: MHP/Team SI for Department of Arkansas Heritage Connected TV campaign.

• Feature News Writing: MHP/Team SI for “5 Ways to Have Fun at Magic Springs.”

• Media Relations: MHP/Team SI for Arkansas Food Hall of Fame Finalist Reveal Event.

• Multimedia, More than One Minute: Arkansas Baptist Children’s Homes & Family Ministries for Help Us Set the Table, Thanksgiving Offering Videos.

• Printed Periodicals: Arkansas Medical Society for Arkansas Medical Society News Brief Newsletter.

• Podcast/Vodcast: MHP/Team SI for Chamber Chat campaign.

• Advertising Support-Online: MHP/Team SI for McFarland Eye Care LASIK Hero giveaway.

• Social Media: MHP/Team SI for Damgoode Pies, A Meme for Every Occasion.

• Promotional Printed Pieces: MHP/Team SI for the Arkansas Food Hall of Fame.

• Brochures: The Bridgeway for Quality Care Rooted in Arkansas campaign.

• Direct Mail-Nonprofit: MHP/Team SI for 5 Things You Can Do mailer.

• Multimedia-Less Than One Minute: MHP/Team SI for Windstream Launches New Brand Campaign pre-roll video.

• Electronic Periodicals: MHP/Team SI for Keep Arkansas Beautiful E-Keepsake.

• PSA-Print: MHP/Team SI for Arkansas Historical Quarterly series.

• PSA-Radio: MHP/Team SI for Do Your Part-Get Involved.

• PSA-Television: MHP/Team Si for Do Your Part-Get Involved.

• Advertising Support-Print: MHP/Team SI forDo Your Part-Get Involved ads.

• Advertising Support-Radio: MHP/Team SI for Don’t Run-Call 911 campaign.

• Advertising Support-Television: MHP/Team SI for Taylor King Law branding commercials.

• Bob Sells Best of Show Award: Sells Agency for Arvest Bank Million Meals.