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Minneapolis Firm Acquires RichContext of Rogers

2 min read

The Stable of Minneapolis, Minnesota, announced Monday its acquisition of RichContext, an e-commerce technology company headquartered in Rogers.

The two agencies will begin integration immediately, with plans to completely operate under The Stable brand by early 2021. The combined company will employ more than 150 people at offices in Minneapolis, Bentonville, Seattle and Austin. Financial terms were not disclosed.

The Stable said the acquisition, along with its merger earlier this year with Arkansas retail agency Kreative, will help strengthen its omnichannel service offering to support brands across both physical and digital retail, including the rise in social selling that has accelerated during the COVID-19 pandemic.

“As the trend toward online shopping continues to accelerate and social commerce has emerged as a legitimate platform for consumers to discover and buy products, the acquisition of RichContext and its proprietary social commerce technologies will help us quickly become a leading solution for brands that need to penetrate the fast-changing world of e-commerce,” Nik Larsen, president of The Stable, said in a news release.

In 2019, RichContext released Hyphen, its shopping platform that allows digital retail media — including Pinterest, Instagram and TikTok — to direct online shoppers to where they can purchase products tied to specific brand promotions.

The Stable has worked with brands including oral-health company Quip, Amazon’s home security company Ring and women’s wellness brand Cora to get them on physical store shelves in places like Target and Walmart.

“Going to market today requires truly connected efforts between physical and digital channels,” said RichContext Co-Founder Billy Courtney. “We have been advancing digital commerce for so many brands leveraging media, technology and data to increase product discovery and maximize conversion across multiple retailers. When we combine those efforts with the existing stack and equity of The Stable, we’re able to offer a total solution that is unmatched in the marketplace.”

The deal was completed with financial support from mid-market private-equity firm Growth Catalyst Partners.

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