Our House Unveils New Logo As $16M Expansion Nears Completion

The new logo for Our House, a Little Rock nonprofit that helps the homeless and near-homeless. (Our House)

Our House, the Little Rock nonprofit that helps homeless and near-homeless families, unveiled a new logo and brand identity on Tuesday as work continues on a $16 million expansion project.

Staff, board members and other supporters gathered at the expansion site at 302 E. Roosevelt Road, where construction crews are expanding the Our House campus by 27,300 SF, to celebrate the expansion and new brand.

Announced in August 2022, the expansion includes new space for health services, workforce training and family housing. The project is expected to be completed early next year. Our House has said the additional infrastructure will double its capacity in key programs, allowing it to serve more people and provide more services and resources. The additional space is needed; the nonprofit said that in the past three weeks it has had to turn away almost 350 people, including 130 children, seeking housing.

“As we near the finish line of this huge project that our community graciously gave their time, money, and resources to make possible, we look toward the future,” said Cynthia Frazier, president of the Our House board of directors. “A future of promise, hope, and a home to new beginnings for all who seek our services.”

Little Rock advertising, marketing and public relations agency Stone Ward donated the new logo and brand identity. Our House Executive Director Ben Goodwin said the new brand “captures the holistic nature of what we, as a community, have created together, and the transformation we’re undergoing.

“At Our House, we believe in empowering those experiencing homelessness and helping them on a journey toward stability and self-sufficiency,” he said. “We’re a home to new beginnings for thousands of people in our community each year, and our new identity encapsulates that perfectly.”