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OZ Brands Launches Gravel Cycling Brand

1 min read

OZ Brands, a collection of outdoor recreation lifestyle companies in northwest Arkansas, announced the launch of gravel cycling brand OZ Gravel.

The OZ Gravel website includes curated routes that take riders on beginner, intermediate and advances courses throughout the area, with several routes crossing into Missouri and Oklahoma, the company said in a news release.

The routes were hand-picked and tested by Andy Chasteen, a well-known persona among the cycling community and employee of the Runway Group, which owns and operates OZ Brands.

Many of the curated routes were mapped as part of the Arkansas Rural Recreational Roads project, a public-private partnership that identifies and designates rural roads as recreational opportunities across the state. The project was created by Tom Walton, co-founder of the Runway Group.

“Gravel cycling is yet another way to connect our rural communities to the economic potential of outdoor recreation in our state,” Walton said in a news release. “Many of these cycling routes are accessible right from people’s front porches, so it’s more than a tourism initiative. Our hope is that our rural communities will participate and enjoy all the benefits that cycling brings.”

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