Revolution Rebrands With New Website, Slogan

(Revolution Sustainable Solutions)

Plastics company Revolution of Little Rock is bringing its brands under the same name and adopting a new slogan as it refreshes its corporate image. 

The brands will align under business divisions designed to streamline operations and better serve customers, end markets and their communities, Revolution said in a news release. The divisions include Sustainable Agriculture, Sustainable Commercial, Sustainable Consumer, Sustainable Stretch Solutions and Sustainable Material.

Revolution uses 100% recycled materials to create products including agricultural film, trash can liners, consumer carryout bags, construction sheeting and stretch film.

The company changed its slogan from “believe in better plastics” to “redefine possible,” which Revolution said reflects its commitment to redefining what is possible for sustainable plastic solutions that help companies contribute to a more sustainable future. 

It also launched a new website. 

The rebranding comes after Arsenal Capital Partners of New York purchased Revolution in 2019. Revolution, the parent company of Delta Plastics, announced a $20 million expansion at its Little Rock manufacturing facility in 2020. It acquired Jadcore LLC of Terre Haute, Indiana, last year.

“Our company’s continued rapid growth has necessitated this transition to a single, consistent, and collaborative brand,” CEO Sean Whiteley said in the release. “Unifying our business entities under one identity will enable us to more effectively convey a unified message in championing solutions that empower everyone to contribute to a more sustainable future.

“In doing that, we not only help the environment, but also help our partners meet their environmental, social and governance goals, build on our industry leadership and create more sustainable growth.”

Revolution announced earlier this month that the U.S. Food & Drug Administration had allowed it to move forward with a new production method that uses post-consumer recycled, linear low-density polyethylene (PCR-LLDPE) for food contact applications.

“This was a multi-year, targeted project to improve our process, and it has really paid off in showing what can be done with recycled content,” Scott Coleman, senior vice president of strategy and growth, said. “We feel this is just the beginning of tremendous growth and application development for PCR in flexible films.”