Handled, a joint venture of RevUnit of Bentonville and UniGroup of Fenton, Missouri, has been fully acquired by UniGroup. Financial details of the transaction were not disclosed.
UniGroup said the deal will position its home-services booking platform to improve the moving experience on an even larger scale.
“Handled was poised for growth from the beginning because of our focus on creating a modern moving experience for customers,” Seth Waite, Handled’s CEO and now the chief experience officer at UniGroup, said in a news release. “The technology we created alongside RevUnit will be repackaged as digital tools for members of the UniGroup network, providing a digital-first process — including contactless booking and payment — to their customers. We couldn’t be prouder of the continued growth and the opportunity to further innovate the digital experience when it comes to moving.”
In 2019, RevUnit and Handled partnered to develop artificial intelligence- and machine learning-powered technology with a “personal concierge” approach to local moving, relocation and home services. Handled’s data-driven booking platform was designed to eliminate the need for in-person appointments and relocation estimates.
In addition, Handled developed a supplier portal to automate the assigning of moves to local agents. Its supplier onboarding platform also digitizes the process of adding agents into the system through self-serve steps.
Handled has facilitated almost 2,000 moves across 95 markets since its launch.
“Moving is stressful enough on its own,” RevUnit Co-Founder and CEO Michael Paladino said in the release. “Our goal in this joint venture was to develop a digital product that eliminated the confusion and wasted time that often comes with finding and booking movers. We’re always excited to form partnerships that drive innovation and we were confident in the power of RevUnit and Handled right from the start.”
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