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Rock City Harley-Davidson to Start Work on New Gateway Town Center Site

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Rock City Harley-Davidson will host a groundbreaking ceremony for its 41,875-SF facility and training course at the Gateway Town Center in Little Rock at 10 a.m. Wednesday.

The dealership and its sister location in Conway, Toad Suck Harley-Davidson, are owned by Hickingbotham Investments Inc.  

“We’re excited to make this investment in Little Rock, where many residents already enjoy the sport of motorcycle riding,” Gene Whisenhunt, president of Hickingbotham Investments Inc., said in a news release. “Once complete, this facility will allow us to introduce even more riders to the Harley-Davidson experience.”

The facility, which Arkansas Business reported on previously, will have an expanded showroom to display the six families of Harley-Davidson motorcycles, a service department and an expanded offering of Harley-Davidson clothing, parts and accessories, according to the release. 

Designed by Lewis Architects Engineers, it will also have a 1.5-acre training course for new and experienced riders. Baldwin & Shell will serve as the project’s general contractor.

Rock City Harley-Davidson will be relocated from its current location at 10210 Interstate 30 to the new facility once it is completed in late spring 2019.

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