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Sanders to Appoint Peacock to the Alcoholic Beverage Control Board

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Gov. Sarah Huckabee Sanders said Monday that she will appoint Susan Peacock of Bentonville to the Alcoholic Beverage Control Board. 

Sanders also appointed board member Alex Blass as chair.

Peacock will replace Fredrick Black. Her term will expire on Jan. 14, 2029.

Sanders said in a news release that Peacock’s “wealth of experience serving Arkansans and Americans in both the public and private sectors makes her the clear choice to serve our state in this capacity.”

Peacock is a vice president of strategy and external relations at Ingeborg Investments, a venture capital firm led by Olivia Walton. The company invests in women-led and women-focused startups and funds.

According to the governor’s office, before joining Ingeborg, Peacock helped launch the Heartland Summit, a program of the nonprofit Heartland Forward.

She also worked as associate of change management and communications for Booz Allen Hamilton of McLean, Virginia, and director of strategic communications and outreach at the White House National Security Council. 

Peacock coordinated the evacuation of U.S. citizens from Lebanon during its 2006 military crisis. She also served as a congressional aide to Majority Leader Dick Armey and Majority Whip Roy Blunt before joining the Bush-Cheney 2004 presidential campaign. 

Peacock chairs the board of Mercy Health Foundation Northwest Arkansas and sits on the boards of The New School in Fayetteville and Heartland Action.

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