While working for more than a decade in medical device sales and sales management, Bill McCrary developed a love for the health care industry. When he was offered the job as CEO of Pain Treatment Centers of America in 2015, he jumped at it.
“It afforded me the opportunity to combine that passion with a lifelong interest in leadership,” he said. “It’s been the perfect marriage for me to date.”
The company has expanded under his leadership. McCrary guided the 2014 startup health care company from two providers, 14 employees and one location to its status as the region’s largest fully comprehensive pain management practice. It now has 43 providers, 333 employees and 16 locations.
But it hasn’t been easy as he’s had to navigate the company through a highly competitive industry with changing regulations and declining reimbursements. In addition, the industry faces a shortage of providers and clinical staff. “Introduce COVID-19 and the subsequent inflation, and this industry continues to challenge at all levels,” he said. “You must constantly challenge all of your business practices and evolve the way you operate at all levels just to survive.”
He believes in treating employees with respect and assuring them that mistakes offer learning and development opportunities. “I try to listen well, be approachable and, above all else, be a resource for my people,” he said. “I try to surround myself with leaders that make my job easy, if that’s possible. I believe I have done that.”
McCrary said he plans to spend the rest of his career with PTCOA.
“I’m excited about what we are building and the opportunity to lead this company’s great people and growth, and to have an impact on health care in Arkansas and surrounding states,” he said.
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