SpotRight Raises $6.75M in Recent Funding Round

Todd Greer

SpotRight Inc. of Little Rock, an audience insights and targeting platform for brands and agencies, announced Wednesday that it has raised $6.75 million in a combination equity and debt funding round.

The round was led by TechOperators, an early-stage venture capital firm based in Atlanta, and Silicon Valley Bank of Santa Clara, California.

SpotRight said the new funds would be used to expand its product capabilities and to support its next phase of growth.

“SpotRight has a compelling proposition and the market has noticed,” CEO Todd Greer said in a news release. “We make it extremely easy and affordable to understand customers and then create and target custom audiences, resulting in a unique programmatic connection between marketing planning and engagement: certainly a game-changing product for digital and social campaigns.”

SpotRight recently received a Bronze Stevie Award from the American Business Awards for Best New Product or Service of the Year – Marketing Software Solution. The company was also recognized as a finalist for I-Com’s Data Startup Challenge earlier this year. I-Com is a global forum focused on smart data marketing.

“At TechOperators, we pride ourselves on working with companies with innovative, scalable ideas that satisfy an unmet need, coupled with a leadership team that can deliver on the promise,” that firm’s general partner, Dave Gould, said in the release. “We look forward to continuing to work with SpotRight during this new stage of growth.”