Springdale’s EasyBins Announces $2M Investment

EasyBins of Springdale announced Wednesday a $2 million investment from its late-stage seed round.

The company’s online marketplace offers shoppers access to in-stock groceries at a variety of local stores, groceries which can then be delivered together by one driver in a temperature-controlled bin.

EasyBins said it will use the funding to expand its geographic footprint and invest in technology and staff.

“Our platform is unique in that it provides an extremely efficient grocery logistics solution to the growing suburban markets where demand for online grocery shopping has skyrocketed but supply has not kept up. We are currently focused on this market because of its size and growth potential,” CEO and founder James Farmer said in a news release.

“We believe that there is enough room in the market for more than one company to succeed,” he said. “It’s just a matter of which companies can build the right network of drivers, solve customer service problems, and offer the desired level of convenience and variety.”

Farmer said the funding will accelerate the company’s growth by allowing it to hire more drivers, boost its technology and expand in the suburbs of large cities in the Midwest and Southeast.

One recent investor is Teslar Software of Springdale and its CEO, Joe Ehrhardt. He said in the release, “While other companies are focused on building an online grocery delivery option for urban markets, EasyBins is laser-focused on developing solutions that hits the specific purchase behaviors and shopping patterns of suburban consumers.

“The startup ecosystem in Arkansas is rapidly expanding and we’re excited to contribute to the maturing of the system with our investment into EasyBins.”