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The Great Online Price-Match War Escalates

1 min read

Those holiday retail price wars, which left some casualties last month (Best Buy, we’re looking at you), will continue well into 2013, now that Wal-Mart rival Target Corp. has pledged to match prices of select online rivals year-round.

According to The Associated Press:

Matching online prices is rare but expected to become more common as shoppers move increasingly online. Target, the nation’s second largest discounter behind Wal-Mart Stores Inc., said it will match prices that customers find on identical products at top online retailers, all the time. The online list includes Amazon.com as well as the websites of Wal-Mart, Best Buy, Toys R Us and Babies R Us.

Target’s move follows a similar holiday price match that began Nov. 1 and ended Dec. 16. Target is also making permanent its holiday offer of matching prices of items found at its stores with those on its website. And for the first time it will include products that are out of stock on Target.com.

All this, in the wake of a disappointing holiday sales season for Target, and in the face of an increasing number of shoppers who “showroom” — viewing products in stores but searching for better prices on their mobile phones.

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