The Peacock Group of Little Rock won 15 of 21 communications industry awards Sept. 19 from the Arkansas Chapter of the Public Relations Society of America.
The Prism Award honors included the night’s top prize, the Bob Sells Best of Show award.
Denver Peacock, TPG’s founder, expressed pride in his team and their work.
“Receiving these prestigious awards, including the Bob Sells Best of Show Award for the second straight year, is a testament to the incredible impactful work of our clients,” Peacock said in a press release. “We are deeply grateful for their trust and partnership.”
The Sells Award went to TPG for its work in getting a documentary for the nonprofit Every Mother Counts, “Giving Birth in America: Arkansas,” a featured spot in the Bentonville Film Festival. TPG oversaw an event series in northwest Arkansas to spotlight Arkansas’ maternal health and mortality crisis.
Every Mother Counts of New York City, founded by Christy Turlington Burns, works to make childbirth safer. Its “Giving Birth in America” documentary series chose Arkansas for its second production in 2022.
TPG led a statewide initiative to promote the film’s world premiere, including a two-day launch tour in Little Rock and a two-part event series in northwest Arkansas to spotlight Arkansas’ maternal health and mortality crisis.
TPG bested two finalists for the award: Garver’s “Recruiting Fourth Graders for Engineering Careers” and UA Little Rock’s “Event Eclipses Expectations.”
The Sells Award is named for Bob Sells, the former Southwestern Bell Telephone Co. spokesman who founded the Sells Agency of Little Rock in 1990. His son and daughter, Mike Sells and Stacy Sells, followed in his career footsteps, and his granddaughter Allyson Pittman Gattin is TPG’s public relations director.
Little Rock agency mhp.si won three Prism Awards, and Ghidotti Communications of Little Rock took home two.
The PRSA chapter presented its Crystal Award to Lisa Van Hook, president and director of client services at The Communications Group of Little Rock. The award recognizes significant and continuous contributions to the PR profession and the PRSA. The 2023 Crystal Award recipient, Heide Harrell, presented the prize to Van Hook.
“This Crystal Award is not about me,” Van Hook said as she accepted the prize. “It’s about growing up, it’s about love and it’s about the incredible relationships of everyone who has supported me along the way.”
Fifty-six entries competed for awards this year, and members of San Antonio’s PRSA chapter judged them.
Complete Results
Community Relations
Winner – The Peacock Group: Excel by Eight
Institutional Programs
Winner – The Peacock Group: Maternal Health
Finalist – mhp•si: Revive AR
Internal Communications
Winner – mhp•si: Igniting Excitement
Content Marketing
Winner – mhp•si: Introducing Harding’s Occupational Therapy Master’s Program
Finalist – The Peacock Group: Land of Steel
Crisis Communications
Winner – The Peacock Group: Arkansas Heart Hospital Expense Reduction Mode
Marketing Communications
Winner – The Peacock Group: Land of Steel
Multicultural Public Relations
Winner – The Peacock Group: “Ella the Banker” Book Launch with the Winthrop Rockefeller Foundation
Public Affairs
Winner – The Peacock Group: Maternal Health
Finalist – mhp•si: Arkansas Food Hall of Fame
Public Service (sponsored by Garver)
Winner – The Peacock Group: Wolfe Street Foundation
Finalist – Ghidotti Communications: Little Rock Rotary Club
PR on a Shoestring Budget
Winner – Ghidotti Communications: Catholic High School for Boys Giving Tuesday
Finalist – The Peacock Group: Hoops for Kids
Special Events And Observances, Less Than 7 Days
Winner – The Peacock Group: Every Mother Counts: Bentonville Film Festival
Finalist – Garver: Recruiting Fourth Graders for Engineering Careers
Finalist – UA Little Rock: Event Eclipses Expectations
Special Events And Observances, More Than 7 Days
Winner – The Peacock Group: “Ella the Banker”
Finalist – mhp•si: Igniting Excitement for Children’s Dental Health Month
Other Public Relations
Winner – The Peacock Group: Mississippi County: Rex Nelson Trip
Finalist – mhp•si: Tacos 4 Love
Creative Tactics
Winner – Ghidotti Communications: Little Rock Rotary Club
Finalist – The Peacock Group: Bike to Work
Feature/News Writing
Winner – Garver: Imagine a Day Without Water
Finalist – mhp•si: Sharing the Value Proposition of Unconventional Conventions
Media Relations
Winner – The Peacock Group: Maternal Health
Finalist – mhp•si: Raising a Toast: The Buttered Biscuit
Multimedia
Winner – The Peacock Group: Wolfe Street Foundation
Finalist – Ghidotti Communications: Arkansas Virtual Academy Student Video
Public Service Announcement
Winner – The Peacock Group: Central Arkansas Diaper Bank, Spirit of Arkansas Diaper Drive
Social Media & Influencers
Winner – The Peacock Group: Lesley Murphy Visit to Crystal Bridges
Finalist – mhp•si: Taco Madness
Websites
Winner – mhp•si: Hoag Digestive Health Web Content
Finalist – Empower Healthcare Solutions: New Website
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