Tyson Ventures, Winrock International Lead Funding for Rejoicy

The e-commerce platform Rejoicy Inc. of Bentonville received $500,000 in funding led by Tyson Ventures and Winrock International. 

Rejoicy helps companies create online stores. The company said it would use the money to expand and improve its operations and products.

“We built Rejoicy as a way for businesses to create a full e-commerce experience in just a few clicks by removing barriers that may slow down the process,” Rejoicy CEO Edwin Ortiz said. “But more importantly, our platform allows businesses to connect and build their community by helping them get discovered through the marketplace. 

“Connection makes an impact beyond products, services, and revenue. It makes the community stronger. We aim to be a catalyst for small businesses online and the growth of local economies everywhere.”

Rejoicy said its platform processed thousands of orders during its initial pilot, and the COVID-19 pandemic revealed the need for retailers to be able to create e-commerce channels.

“At Tyson Ventures, we are continuously looking for new technologies that have the potential to transform the food industry,” said Rahul Ray, director of Tyson Ventures, the venture capital arm of Tyson Foods Inc. of Springdale. “We believe Rejoicy’s platform has the potential to disrupt the e-commerce sector by simplifying the process in which businesses create online storefronts to sell directly to consumers.”