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Uber Comes to Little Rock

2 min read

It looks like Little Rock residents needing a ride across town have some new options with the news circulating that Uber is here.

The San Francisco, Calif.-based ride sharing company announced Thursday it was beginning operations at noon.

“Whether you’re grabbing dinner at the River Market, or soaking up some history at the Arkansas State Capitol, let Uber be your ride,” the blog post reads

As part of the launch, Uber is giving new and existing customers their first five rides in the capital city, up to $25 each, for free. The offer extends through Nov. 9. According to the site, uberX, identified as “low-cost Uber,” is the only available option in Little Rock. The base fare is $2.50 with rides charged at $0.20 per minute and $1.65 per mile.

The blog offers a few sample fares around town:

  • Bill and Hillary Clinton National Airport to downtown Little Rock: $15
  • Midtown to Capital View: $13
  • University of Arkansas at Little Rock to Union Station: $14

At 1:54 p.m., there were at least five Uber drivers available in the downtown Little Rock area, as shown in a picture above.

The Arkansas Times has reported no ordinance has been issued by the Little Rock City Board to permit ride sharing companies in the city.

“Uber started operations similarly in Fayetteville without a permit and its drivers have received occasional tickets for operating without a permit. They company has similarly steamrolled other cities and inspired a rising organized protest from cab drivers who focus on, among others, difference in insurance coverage. Uber limits insurance liability to the time a rider is on an Uber-obtained ride.”

The Times article says the city board was to address Uber at a Monday meeting, but discussion was deferred.

Uber’s blog post addressed the issue:

“Your Little Rock city board members are taking steps toward finding a permanent home for new technologies like ridesharing. Much like we do in every other city in which we operate, we hope to continue to work with them in ensuring that this ordinance is in the best interest of Little Rock riders and drivers.”

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