Visit Bentonville and the Greater Bentonville Area Chamber of Commerce will share office space beginning Nov. 15, as the organizations plan to collaborate more closely, executives said.
Chamber of commerce employees will move into Visit Bentonville’s office in The Ice House building at 406 S.E. Fifth St. in Bentonville. The organizations said the office partnership “reflects a shared understanding” of the connection “between tourism and economic development.”
“Visit Bentonville’s success is found in the spirit of collaboration, so we’re eager for this opportunity to share space with the Greater Bentonville Area Chamber of Commerce,” said Kalene Griffith, president and CEO for Visit Bentonville. “We are confident that togetherness will enhance the work of each of our teams and result in more cohesive storytelling and highly effective marketing strategies that attract even more people to our vibrant city, while supporting our wonderful area businesses.”
Ashley Wardlow, interim president and CEO of the Greater Bentonville Area Chamber of Commerce, said fostering productive partnerships has been her top priority in her 21 months leading the chamber.
“As our community works to address the challenges facing businesses today — workforce, infrastructure, affordable housing — I believe collaborative leadership is essential to our success,” she said. “This move signals the Chamber’s commitment to embracing innovative opportunities to better serve our 1,100+ members.”
Visit Bentonville is funded by the Bentonville Advertising & Promotion Commission, which was established in 1996. The commission is supported by a 2% tax on lodging and meeting space and a 1% tax on restaurant and dining establishments.
Formed in 1926, the Greater Bentonville Area Chamber of Commerce is an independent, nonprofit business organization governed by a 19-member board.