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West Memphis, Entergy, CJRW to Market I-40 Megasite

3 min read

The city of West Memphis has enlisted Entergy Arkansas in spreading the word about its huge new business park off Interstate 40, the largest certified industrial site in Arkansas, and pitching low electricity rates and business-friendly policies as sound reasons for companies to locate there.

The West Memphis I-40 Megasite, 1,800 acres of shovel-ready properties, will star in a new marketing campaign by the city and Entergy, Arkansas’ largest electric utility, serving 715,000 homes and businesses. The campaign, called “Mega Plans, Mega Site,” was launched with a new website, westmemphismegasite.com, with documents featuring tracts that are validated as ready for prospective industries.

Two new videos showcasing the site and its amenities, as well as mailers, magazine ads and social media efforts are being coordinated by CJRW, the Little Rock marketing agency, according to Danny Games, Entergy Arkansas’ director of business and economic development.

“This is one of eight certified sites that Entergy refers to as select sites,” Games told Arkansas Business on Tuesday afternoon.

“We were prepared to launch a fairly aggressive marketing plan about the time that COVID hit,” Games said. “We were working on a robust push with West Memphis and with CJRW, but COVID pumped the brakes on the economy.”

Games said the time has arrived to proceed, adding that Entergy serves the site with a transmission line to the north of the site and a substation that currently serves Hino Motors Manufacturing USA Inc.’s facility in Marion. “We’re well built to serve the site, which has two miles of interstate frontage and is near the greater Memphis market, and just as important, the city’s labor force.

“A large project on a very large industrial site is going to appeal to large employers needing a large labor pool,” Games said. “Obviously that all comes together nicely in Crittenden County,” Games said.

The marketing campaign officially launches next week and will continue “over the course of a couple months,” Games said. “There will be magazine advertising, collateral mailing materials and a targeted outreach to site location consultants, who know us well.”

“The industrial site we have in Crittenden County is unique for our state and region,” West Memphis Mayor Marco McClendon said in a statement. He said it “presents a great opportunity for companies looking to serve North American markets from the center of the United States.”

Entergy likes to boast about the affordability of electricity in Arkansas, which routinely ranks among the five or sixth cheapest states for power, and it works with communities through Games’ team to attract new business and industry expansion to fuel economic growth in Arkansas. The utility’s “Select Site” program applies a 50-point criteria list to potential sites, and has had considerable success in landing corporate prospects to Arkansas. 

“Now this marketing campaign helps to tell the story,” Games said. “Utilizing strong digital tools has never been more important than today to meet the needs of prospective companies and site consultants.”

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