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Yellow Rocket Restaurant Sales Soar in Central Arkansas

1 min read

Restaurant food sales figures for 2014 are in, and in Little Rock the usual suspects — Chick-fil-A, Host International at the airport, Olive Garden — dominate.

But a closer look at some locally owned and popular restaurants reveals some interesting trends — like the following:

Yellow Rocket Concepts’ five restaurants — Big Orange West, Big Orange Midtown, Local Lime, ZaZa Little Rock and ZaZa Conway — reported almost $11 million in receipts last year, not including alcohol sales, making the group a central Arkansas restaurant juggernaut.

Whispers can’t make an apples-to-apples comparison between Yellow Rocket’s total 2014 and 2013 sales, however, because its biggest-selling restaurant, Big Orange Midtown, didn’t open until July 2013. In fact, if one doesn’t consider Big Orange a chain — yet — the outpost in Midtown was the top-selling nonchain restaurant in Little Rock.

And Yellow Rocket — a partnership consisting of Scott McGehee, John Beachboard and Russ McDonough — will have even more receipts to report this year, what with the recent opening of the Tap Room at Lost Forty Brewing in east Little Rock and the yet-to-open Heights Taco & Tamale, the new restaurant planned for the former location of Browning’s in the Heights.

Yellow Rocket Concepts Restaurants    
2014 2013 Change
Big Orange West $2,190,076 $2,392,684 -8.5%
Big Orange Midtown $2,918,177 $1,328,436 *
Local Lime $2,340,637 $2,307,386 1.4%
ZaZa Little Rock $2,128,524 $2,097,152 1.5%
ZaZa Conway $1,250,871 $1,225,849 2.0%
Total $10,828,285 $9,351,507

*Opened July 2013

Sources: City of Little Rock and Pulse of Conway

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