June 17, 2021 11:30 AM - 1:00 PM DoubleTree Hotel Little Rock
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Jonathan VanHorn

Jonathan VanHorn, 36
CEO
DentistMetrics
Little Rock
See more of Arkansas Business' list of rising stars at Presenting the 40 Under 40 Class of 2019.

Jonathan VanHorn knew an opportunity when he saw one.

He started a consulting company in response to mergers and acquisitions in the dental industry, and DentistMetrics evolved into a niche CPA firm. The name is being changed to Tooth & Coin.

VanHorn lists as his greatest professional achievement taking that firm from having nothing to having 150 clients in 35 states and 10 employees.

VanHorn also hosts a podcast called “Start Your Dental Practice” because, he said, dentists know how to be dentists but, typically, they don’t know what it takes to run a small business.

He does, and it’s a family trait. VanHorn’s parents and grandparents were small-business owners as well.

But he said he was first attracted to the world of finance when someone close to him went through a bankruptcy. After that, VanHorn wanted to understand money.

Prior to starting his company, he worked for Little Rock accounting firms Knapp Craig & Co. and Scruggs Ridge & Co.

Outside the office, VanHorn is active with his church, St. James United Methodist, and with his children’s school, Fulbright Elementary.


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