June 14, 2023 Little Rock
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Tiffany Mattzela
Event Director

Hallie Shoffner

Hallie Shoffner, 34
SFR Seed
Although Hallie Shoffner “really enjoyed being a farm kid,” she had no plans to come back to the enterprise her parents founded, SFR Seed, a research and seed production farm focusing on soybeans, corn, rice and wheat.
With a bachelor’s degree from Vanderbilt University, a master’s from the Clinton School of Public Service and a focus on Hispanic outreach, Shoffner became executive director of Seis Puentes Education & Resource Center in North Little Rock, where she learned much about nonprofit administration and how to run a company from a logistical standpoint.
Her parents “knew that I wanted to do something on my own, that I was ready to start my own company.” But they also wanted to retire and were considering shutting down their company. Shoffner’s parents came to her in the hope she would carry on the family business. She agreed, starting training there in 2016, and they stepped away from SFR Seed in 2019.
Her proudest professional achievement is taking over SFR Seed and continuing to grow it, doubling company revenue. “It’s extremely meaningful to me that I’m able to help their legacy live on, because they truly built something amazing.”

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