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For the past two years, ending in March, Reed was regional director for the Southeast United States for the Republican National Committee, overseeing a $50 million budget.
"I've always been intrigued by helping shape public opinion." he said. "At heart, you could say I'm a conservative, and if you tie those two together, you could say that is why I ended up where I'm at."
The Hot Springs native is now involved in the public affairs efforts of the Impact Management Group of Little Rock. Reed also is the managing partner in the Little Rock office of The Political Firm, a consulting firm that works with conservative political candidates.
Reed considers himself an economic conservative and thinks that the Republican Party needs to have a "bigger tent."
Reed decided to settle in Arkansas after his time with the RNC because it's where his family is. And getting involved in community activities is "a priority" now that he's established himself in his job.