September 13, 2021
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Tiffany Mattzela
Event Director

Grace Rains

Grace Rains, 27
Director of Operations / Executive Director
The Conductor / Ark Angel Alliance
Conway

Grace Rains loves selling her hometown of Conway, and she’s helping fight homelessness there.

Rains graduated from the University of Central Arkansas with a bachelor’s degree in health sciences and an MBA. She worked for marketing firm Kanga Studio in Conway and then the Conway Regional Health System before landing at The Conductor in August 2019.

She later took the reins of its affiliate, Ark Angel Alliance, which formed in July 2020.

Both are entrepreneurial support organizations.

“I absolutely love it,” Rains said. “It’s different every day. I get to work with small-business clients, and I feel like I’m getting to make a difference in their businesses and help them directly, either through our technical assistance workshops or the one-on-one consulting. We also get to do events.”

She also serves on the board of Bethlehem House, a transitional shelter for the homeless. “The impact that they make, it’s undeniable,” Rains said. The nonprofit finds out why each individual became homeless and works with them to overcome those issues.

Rains also serves on the Conway Public Schools Foundation board and is a Leadership Arkansas graduate.


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