Media & Marketing


SPONSORED: True Diversity In Marketing Starts With Dialogue

SPONSORED: True Diversity In Marketing Starts With Dialogue

A tremendous opportunity is lost when companies and organizations do not look beyond cultural representation and seek to find new and creative ways to develop messaging that not only resonates with diverse audiences, but also creates an ongoing dialogue with consumers. read more >

Arkansas Blue Cross Announces New Hire, Promotion

Arkansas Blue Cross Announces New Hire, Promotion

Health Care

Arkansas Blue Cross and Blue Shield on Friday announced the hiring of Dr. Mark Jansen as vice president and chief medical officer and the promotion of Max Greenwood to vice president of government and media affairs. read more >

Arkansas Business Announces CFO Finalists, Tickets Info

Arkansas Business Announces CFO Finalists, Tickets Info

Banking & FinanceHealth CareLegalRestaurants & FoodTechnology & TelecomTransportation

Arkansas Business' 2019 CFO of the Year finalists and Lifetime Achievement Award winners will be recognized at a luncheon on Thursday, Nov. 7, at the Embassy Suites in Little Rock. read more >

Western Financial Was Allowed to Leave Case Early

Western Financial Was Allowed to Leave Case Early

Banking & FinanceLegalTechnology & Telecom

Before WestFax Inc. was hit last year with a $21.1 million class-action judgment in Arkansas involving unwanted faxes, the client company that made the fax solicitation was allowed to exit the case by saying it couldn't afford even a modest judgment. read more >

Arkansas Tech Gets $1.55M Gift

Arkansas Tech Gets $1.55M Gift

The Arkansas Tech University Board of Trustees and ATU President Robin Bowen on Thursday recognized C. LeMoyne Smith of Little Rock for establishing a new $1.55 million endowment with the ATU Foundation. read more >

Unemployment Rates Trend Lower in Arkansas

Unemployment Rates Trend Lower in Arkansas

Banking & FinanceHealth CareLegalRestaurants & FoodTechnology & TelecomTransportation

The unemployment rates in most of Arkansas' metro areas continued to move downward or stay stable in June, with Fayetteville, Jonesboro, Little Rock and Texarkana seeing declines. read more >

Will Fortune Favor the Future of News?

Will Fortune Favor the Future of News?

Technology & TelecomOuttakes

Democrat-Gazette Publisher Walter Hussman has staked his paper's future on readers taking the iPad path to daily news. That change in our reading habits have coincided with another sign of the apocalypse for daily papers, the $1.4 billion merger of America's two largest newspaper chains, Gannett and GateHouse. read more >

P. Allen Smith Budget Battle Reveals State's Digital Divide

P. Allen Smith Budget Battle Reveals State's Digital Divide

Whispers

If you needed a handy metric to illustrate how far newspapers have sunk in the new media world, ponder this: Of the nearly $7 million a year Arkansas spends on media marketing to promote state tourism, only one one-thousandth — about $7,000 — goes to newspapers. read more >

Should Arkansas Quadruple P. Allen Smith's Pay?

Should Arkansas Quadruple P. Allen Smith's Pay?

Outtakes

Before calculating whether Arkansas gardening and lifestyle celebrity P. Allen Smith is worth $845,000 a year to the state for promotion, consider this: State tourism and marketing officials say they have better ways to spend the $200,000 a year Smith has been getting. read more >