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Jim Karrh on Marketing

Jeffrey Nielsen Named President & CEO of the Harrison Regional Chamber of Commerce (Super Mover)

Nielsen has spent much of his career in local government and the construction industry.

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Pediatrics Plus Draws $8.7M Transaction (Real Deals)Lock Icon

A 32,518-SF child development center in west Little Rock weighed in at $8.7 million.

Rebekah Guiltner Promoted to Senior VP at FNBC Bank (Movers & Shakers)

Explore career advancements and new hires across Arkansas industries, from banking and education to technology, health care, and legal sectors.

Putting a Bow on 20 Years (Jim Karrh On Marketing)

It has been 20 years since I began writing this “Karrh on Marketing” column for Arkansas Business and plenty of acknowledgement is in order. For me, this overriding emotion is gratitude.

Business Services / Media & Marketing

Sales Serendipity Is No Accident (Jim Karrh On Marketing)

It’s all too easy to rely upon good intentions, to-do lists or our memory in an attempt to be timely. read more >

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Health Care / Media & Marketing / Retail

Word-of-Mouth, Post-Pandemic (Jim Karrh On Marketing)

It makes sense to examine whether the nature of word-of-mouth has been altered after most mouths have been behind masks during the past 12 months. read more >

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Business Services / Media & Marketing / Retail

What You’ll Get Right in 2021 (Jim Karrh On Marketing)

When we come to the close of 2021, and you review your business successes, I suspect you will attribute that success to having done a few important things well. read more >

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Banking & Finance / Business Services / Insurance

Growing the Porous Business (Jim Karrh On Marketing)

Business leaders across our state — and the U.S. — are now looking ahead to 2021. Has there ever been a time when strategies and forecasts have felt more tenuous? read more >

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Health Care / Media & Marketing

What Do We Say Now? (Jim Karrh On Marketing)

There is pressure to recover quickly in our businesses — but we can’t be tone-deaf or pushy. read more >

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Agriculture & Poultry / Business Services / Energy

What to Change, and When (Jim Karrh On Marketing)

Is it time for a change in your business message? Depending on the research you follow and the experiences of other organizations, you could be led to different conclusions. read more >

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Business Services / Media & Marketing

The Right Conversations in 2020 (Jim Karrh On Marketing)

Now that you have set your 2020 growth plans for the business, it’s time to set to work achieving them. read more >

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Business Services / Media & Marketing

Close the Sales-Marketing Gap in 2020 (Jim Karrh On Marketing)

The divide between sales and marketing — including both the people involved and their activities — has seemingly been around since the Hatfields and McCoys began feuding. read more >

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Business Services / Media & Marketing

What Is Professionalism Now? (Jim Karrh On Marketing)

As a practical business matter, if the professionalism bar is being lowered in many respects, then this topic represents a path for professionals and organizations to stand out. read more >

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Duke basketball players RJ Barrett & Zion Williamson high-five each other during an 84-54 victory against Hartford in December 2018.
Manufacturing / Media & Marketing / Retail

In Nike’s Shoes (Jim Karrh On Marketing)

When you think about Nike, which phrases or messages come to mind? How about “His shoe broke”? That one came from Barack Obama, in a spontaneous moment while in the crowd watching a basketball game. read more >

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Business Services / Media & Marketing

The Questions to Ask (Jim Karrh On Marketing)

We can all probably ask more — and more effectively — in our businesses and communities. read more >

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Is Podcasting the Next Thing? (Jim Karrh On Marketing)

Podcasting seems to have reached a kind of early adolescence as a new medium. read more >

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Business Services / Small Business

Marketing Is Not This (Jim Karrh On Marketing)

In order to meet new expectations, I’m finding that marketing leaders are necessarily shedding old assumptions and identities. As a former chief marketing officer and now adviser, I have dealt with this metamorphosis firsthand. read more >

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The Words That Still Work (Jim Karrh On Marketing)

Are there words that you should be including in your messages and customer conversations? The answer for your business might be "yes." read more >

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Agriculture & Poultry / Banking & Finance / Business Services

CEOs Aren’t Talking to Customers (Jim Karrh On Marketing)

Given the truth that CEOs are ultimately responsible for the growth of the enterprise, one detail stands out: “Most of our CEOs were dismayed to discover how little time they spent with their customers — just 3% on average.” read more >

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Media & Marketing / Retail

Building a Memorable Slogan (Jim Karrh On Marketing)

There is much, much more to marketing — even to just the communications component of marketing — than a catchy slogan that sticks in consumers’ brains. Nevertheless, that could be a pretty strong foundation in our increasingly noisy world. read more >

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Business Services / Government & Politics / Legal

Pluses and Perils of Going Political (Jim Karrh On Marketing)

In a time when almost everything seems hyperpolitical, is it any surprise that business marketing is increasingly pulled in too? read more >

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Business Services / Nonprofits / Restaurants & Food

Sales Lessons From a Girl Scout (Jim Karrh On Marketing)

While you ponder Thin Mints or Tagalongs, also consider the marketing and sales strategies used by the all-time record-setting Girl Scout cookie seller. read more >

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Banking & Finance / Business Services / Construction

Consider Middle Managers in Growth Plans (Jim Karrh On Marketing)

Is middle management dead? As industry after industry has felt the effects of consolidation and disintermediation, the ranks of middle managers have, in many cases, dwindled. read more >

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Business Services / Insurance / Media & Marketing

Ask Customers This in 2018 (Jim Karrh On Marketing)

The benefit of escaping the assumption that your customers know all of the things you offer can mean increasing your revenue by 10 to 20 percent — or more. read more >

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THIS WEEK’S EDITION

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EDITORS’ PICKS

Arkansas Business Arkansas Sportswriter Bob Holt Dies at 65 After Postgame Collapse
Retail Goodwill Plans 20,000-SF Retail Center in West Little Rock
Technology & Telecom Uniti-Windstream Merger Could Close Early, CFO Says
Government & Politics Trump Names Warren Stephens as Ambassador to UK
Arkansas Business of the Year Arkansas Business Names Finalists for Business of the Year Awards
Transportation Brad Beech Sues Brother Over Trucking Company Stake & Embezzlement ClaimsLock Icon
Whispers $3.5M Renovation Starts at Hot Springs High-Rise, Despite Penthouse HoldoutLock Icon
Cover Story Arkansas Proposes Changes to CPA Licensing Requirements to Address Industry DemandsLock Icon
Legal Vilonia Businessman’s $400K Legal Battle Unfolds Amid Fraud AllegationsLock Icon
Cover Story Trading Up: Arkansas Looks to Expand Workforce Training with Lottery-Funded Scholarships