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Allyson Pittman Gattin

Allyson Pittman Gattin, 36

Public Relations Director

The Peacock Group

Little Rock

Professional achievements
• Accredited member of the Public Relations Society of America.
• Supported the Peacock Group’s team in winning five Arkansas PRSA Prism Awards, including the Bob Sells Best of Show Award.
• Helped the Peacock Group double its revenue and client count.

Community involvement
Co-founded the Central Arkansas Diaper Bank and is a board member; on the board of the Wolfe Street Foundation and co-chair of the Red Carpet Recovery Gala; secretary of the Arkansas chapter of the PRSA; a Fulbright Elementary PTA board member.

Advice for future 40 Under 40 honorees
“Prioritize passion over obligation. It’s tempting to say yes to every opportunity that comes your way, but I’ve learned the importance of being selective. By investing my time in causes I’m passionate about, I’ve seen my impact grow. Find what ignites you.”

Making Arkansas more attractive to young professionals
“We must foster a supportive and inclusive environment to make Arkansas more attractive to young professionals.”

One word to describe you
“Passionate.”

Professional inspiration
“As a third-generation PR professional, my inspirations are my mom and grandfather. I grew up watching how they used the art of storytelling to help advance companies, organizations, advocacy work and more. I want to do the same and make a meaningful mark.”

Top challenge facing Arkansas
“The greatest challenge facing Arkansas is the persistent struggle to break the cycle of poverty. Through my involvement with the Central Arkansas Diaper Bank, I’ve seen families unable to afford basics like food and diapers. Poverty limits access to necessities, education and health care, trapping individuals in a cycle that’s hard to escape. To address this, Arkansas must prioritize support for struggling families, enhancing access to affordable housing, health care, child care and education. Strengthening social safety nets is crucial. By investing in residents’ well-being and fostering economic stability, Arkansas can create a more equitable and prosperous future for all.”

Career dream as a child
“I always dreamed of going into broadcasting. I vividly recall a class project where we created a fictitious city, and my ‘job’ was running the radio station. While I didn’t follow that track, I’m grateful for the opportunity to leverage my passion for communications.”

Most fulfilling career moment
“My most fulfilling career moment was working with Every Mother Counts on releasing its documentary, ‘Giving Birth in America: Arkansas.’ As a woman and a mom, working on a vital project that shed light on Arkansas’ maternal health crisis was deeply meaningful.”

Best thing about Arkansas
“The best thing about Arkansas is its natural beauty and outdoor offerings, particularly its rivers, lakes and parks. These spaces aren’t just picture-worthy backdrops; they’re spots that bring joy and connection for my family.”

Where you see yourself in 10 years
“In 10 years, I hope I’m still sharing the stories of some of Arkansas’ favorite brands, people, foundations and organizations. Whether through professional endeavors or personal initiatives, I am determined to use my storytelling craft for the betterment of all.”

Advice for your 18-year-old self
If I could advise my 18-year-old self, I’d urge her to find her passion and invest in it wholeheartedly. By pursuing her passion with dedication and enthusiasm, she’ll find a path that leads to personal and professional success. I’d advise her to explore, experiment and embrace the things that bring her joy, for in that, she’ll find a fulfilling and meaningful life journey.”

How you define success
“My definition of success has evolved over the years. Today, it’s not just about professional achievements, but about finding balance and fulfillment in all aspects of life. Whether being present for my kids’ school programs or actively involved in local nonprofit organizations, success means having an employer that allows and encourages me to invest in other parts of my life. True success lies in finding harmony between professional growth and personal fulfillment and having the flexibility and encouragement to prioritize both.”

First job and lessons learned
“My first job at a nonprofit education TV station in St. Louis showed me the power of storytelling and how it can be used to showcase a community’s cultural vibrancy, interesting characters and beautiful spaces. It also helped introduce me to the Contemporary Art Museum St. Louis, where I eventually went to work and where my love for the visual arts flourished.”

Learning from a mentor
“My mentor, Denver Peacock, serves as both my boss and a pivotal figure in my career development. When I embarked on the journey to attain my accreditation in public relations, Denver became my go-to source for guidance and support. Amid moments of self-doubt, he offered unwavering reassurance, took the time to review my presentation thoroughly and remained my staunchest advocate throughout the entire process. Having a seasoned professional like him in my corner provided invaluable insights and instilled the confidence I needed to navigate and overcome the challenges of the accreditation process. Denver’s mentorship extends beyond the workplace, shaping my professional identity and fostering my growth as a capable and confident individual within the public relations industry.”

Most valuable lesson
The most valuable lesson I’ve learned is that ‘Jesus does not call the qualified; rather, he qualifies the called.’ This phrase resonates deeply with me, especially in my experience founding and operating the Central Arkansas Diaper Bank. When my team and I recognized a need in our community, we stepped in to find a solution, despite our lack of expertise in running such a ministry. Over the past five years, we’ve distributed more than 600,000 diapers to families across central Arkansas. This journey taught me that passion and determination can overcome any initial lack of qualifications.”

Professional “aha” moment
“My professional ‘aha’ moment occurred when I realized I was being steered into a role that didn’t align with my long-term career goals. While it would have amplified a particular skill, it dismissed other aspects that fulfilled me more. Rather than pursuing it solely because it was a good opportunity, I chose to seek a future that encompassed all facets of my industry that I enjoyed. Since then, I’ve continued to grow professionally, realizing that true success lies in following a path that aligns with my passions and aspirations rather than simply chasing opportunities for the sake of advancement.”

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40 Under 40

June 10, 2025

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