Tim Hicks Says Bank OZK's Branding Switch Proceeding OK by Arkansas Business Staff Posted 7/23/2018 12:00 am Updated 12 months ago Tim Hicks, the chief administrative officer of what is now named Bank OZK explains how and why the venerable bank dropped the Ozarks from its brand. Want the Full Article? Get Unlimited Archive Access for $19.95 per Year Readers must pay to access articles older than 15 days. Articles newer than 15 days are not included in this offer. Purchase Now Already have archive access? Login to view this article.