COVID & Consumer Common Sense (Craig Douglass On Consumers) by Craig Douglass Posted 8/2/2021 12:00 am Effective communication designed to encourage consumers to make the desired decision is based on not telling them what you want but showing them how to get what they want. Want the Full Article? Get Unlimited Archive Access for $19.95 per Year Readers must pay to access articles older than 15 days. Articles newer than 15 days are not included in this offer. Purchase Now Already have archive access? Login to view this article.